Scaling mobile UA without losing efficiency
Segmentation, controlled scaling and budget reallocation across three gaming clients: from +99% weekly spend with D7 ROAS up 13%, to 100 active markets.
Read the case study →Strategic Account Manager · Mobile AdTech · Berlin
I grow high-value gaming accounts without losing efficiency.
9+ years in B2B growth and account management, six in mobile ad tech across user acquisition and app retargeting. I start from the client's business model and KPIs, then turn data into decisions that scale spend.
~$1.5M
average monthly revenue from my gaming accounts at Remerge
7 figures
monthly key-account portfolio at adjoe
~9×
monthly installs in one portfolio, scaled to 100 countries at ~$1 CPI
+57%
installs on +36% spend, with CPI down 13% (one client, one quarter)
Selected work
Case studies
Anonymised client work from 2020–2022, built from executive QBRs, workshops and campaign analysis. Each opens as a short PDF.
Career
Experience
Oct 2021 – Jun 2023
Senior Account Manager · Remerge, Berlin
App retargeting. Some of the company's largest gaming accounts, ~$1.5M monthly revenue on average; QBRs, forecasts and cross-functional account squads.
Aug 2020 – Sep 2021
Senior Account Manager · adjoe, Hamburg
Rewarded user acquisition. Seven-figure monthly portfolio of strategic gaming advertisers; growth strategy around ROAS, retention and market expansion.
Feb 2018 – Dec 2019
Senior Sales Manager · Simplaex, Berlin
UA sales, business development and strategic partner relationships in programmatic and mobile advertising.
Mar 2017 – Feb 2018
Account Manager, Demand · Evania Video, Berlin
Since Apr 2025
Co-founder · BOOOM (art e-commerce)
Commercial planning, pricing, suppliers, fulfilment and launch, from the owner's side.
MBA, Transatlantic Management (HWR Berlin) · BSc Pure Mathematics · English, German (B1), Persian
Speaking
Pocket Gamer Connects Helsinki, 2022
Panel speaker for Remerge on the Ad Insights track: user acquisition vs. app retargeting, creative strategy, deep linking and re-engagement. UA wins attention; retargeting wins relevance.
See the talk summary →What colleagues say
“Yazdan is someone who takes ownership of commercial relationships and who drives business forward.”
“His out of the box thinking and process improvement ideas benefited our team and company to grow tremendously.”
“Yazdan has been showing his mastery in managing tough clients.”